New blog: Learn how to position your brand through customer-centric content

Welcome to my blog! Would you like your (personal) brand to stand out from the competition? Would you like to get more interest for your business? If you said yes, then you’re in the right place.

I am starting a weekly blog. By following my blog you’ll get actionable and straightforward advice for elevating your brand globally. 

You will also learn to position your brand effectively, sell more through creating compelling content and more!

Why am I starting a professional blog?

I have decided to start writing a weekly blog for two reasons:

  • So that you can target your brand to the right people with the right message at the right time.

  • So that I can trust in my expertise and take my personal brand to the next level.

Companies struggle with compelling content and standing out from the competition

The vast majority of B2B content marketers have been able to create brand awareness, educate audiences, build credibility and generate demand, according to Content Marketing Institute’s recently released 2020 B2B Benchmarks, Budgets and Trends report.

Yet many of them face appeal and branding-related problems. For example, creating compelling content and standing out from the competition are some of manufacturing marketers’ unique challenges for 2020.

Therefore, it is important for companies to position their brands effectively through compelling content.

What to expect from my blog?

I started my career in copywriting and content marketing in 2015. Since then I have noticed an imminent need for content that sells. 

However, content is usually not the root of the problem. In my first blog series, you will get advice on how you can position your brand effectively. Here are the steps I will walk you through in the next few posts:

  • Part 1: What to consider when analyzing your brand identity?
  • Part 2: What to consider when analyzing your target group?
  • Part 3: What to consider when analyzing your competition?
  • Part 4: Effective brand positioning strategies

In the coming months you will get advice on personal branding and content strategies for social media, content creation, SEO and employer branding – just to give a taste of what’s coming. 

Don't worry, I'll keep you posted

To keep yourself posted on my latest blog posts, please follow me on these social media channels:

Follow me on social media so you won’t miss any weekly insights or tips. By following be you will see my newest blog post in your feed, whatever channel you use!