Blog content creation for businesses
In order to be seen as reliable, rich in personality and to create strong relationships with their clients, companies should come up with content that engage potential customers into conversation and cooperation.
A simple process is used by me and my clients in production of blogs:
1. Blog potential analysis
You can do a lot with a blog – more visitors for your website and more brand-loyal customers for your company through showing its expertise. During the consultation, together, we take a look at how a blog can help your company with reaching its objectives. Get in touch with me by filling in the contact form, and I will offer you with the best solution for blog content creation for you.
2. Target group analysis
After the blog potential analysis it is essential to take a look at your target groups. What are they interested in? What do they need? What do they want to know more about? Answering these questions is important for building trust and creating a loyal customer base.
3. Planning content strategy
When your target groups see your company as an expert in your field they will have an image of your company being reliable, which encourages them to ask for your help. After the blog potential and target group analyses a list of themes will be created around the blog. These themes will be based on what your target group finds interesting and what suits the image of your company. After this some key performance indicators will be set for the blog for measuring its effectiveness.
4. Search Engine Optimization (SEO)
Around each theme and blog a few keywords will be formulated: this will help with creating a structure for each blog text. A blog is an effective way to put your website up in the search results. The more blog posts are published on your website the higher it can be put up in the search results.
5. Creation, stylizing and proofreading
A well-begun text is half done, and a text with a better plan is even more. The text package will be formed around a clear and effective structure in order to achieve the best possible outcome. Every text will be proofread carefully to ensure their presentability.
6. Translation in Finnish
If you wish, you can get all the above translated in Finnish as well! In two languages your blog reaches more readers. The texts are not roughly translated from word to word, but the outcome is a text optimized for the target group using the right phrases of the Finnish language.
7. Continuous content marketing development
Well-planned and well-executed blog posts bring more potential. By looking at your website analytics as well as social media analytics we can improve the blog together – to persuade more readers on your blog and to ensure your company to achieve its goals.
I am a Freelancer and I work mainly with Finnish companies, so I do the billing through Ukko.fi –website meant for freelancers of all industries. This makes my operations very quick and ultra-efficient: buying from me is easy, paying the invoice is easy and most importantly your costs stay under control. If you operate in the Netherlands for example, I can work for you as a consultant. For further information, contact me by filling in the contact form!